Shopify B2B and wholesale
Trade buyers should see different prices, quantities and tools than retail customers, without a second store. I set up B2B in Shopify so the rules are not just hidden in the theme but enforced by the platform.
Who it is for
- Brands that sell to consumers and to retailers, salons or resellers.
- Stores whose trade prices and minimum orders still run through email and spreadsheets.
- Teams that want to approve trade buyers without creating every account by hand.
What I take care of
- Prices and visibility. Trade prices by region, products and prices for approved buyers only, a login prompt for everyone else.
- Quick Order. Fast ordering for trade buyers, visible only after login.
- Rules on the server. Minimum orders and purchase limits with Shopify Functions, so they hold even when someone bypasses the interface.
- Trade accounts. After approval, the company account is created in Shopify automatically, with no manual setup.
- Product data. Details such as ingredients or usage come from metafields, so the team edits them in Shopify instead of in code.
How it works
- 01Intro call. 30 minutes about your trade buyers, prices and rules.
- 02Fixed-price quote. After the briefing you get a quote at a fixed price.
- 03Built on a preview theme. The trade and retail views are checked separately before anything goes live.
- 04Go-live after your approval. Then I stay with you for the first trade orders.
Questions
- Do I need Shopify Plus for this?
- It depends on which B2B features you need and what your plan includes. We settle that on the intro call, before you change anything.
- Can trade buyers and retail customers shop in the same store?
- Yes. Logged-out visitors see retail prices; approved trade buyers see their prices, products and tools.
- Can minimum orders really be enforced?
- Yes, with Shopify Functions on the server. A field hidden in the theme is not enough.
- Do I have to create trade accounts by hand?
- Not necessarily. At Orska Rituals the company account is created automatically as soon as a professional is approved.
