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Minbie

A new Shopify store for Minbie, an Australian baby feeding brand: the Blum theme with its Monti preset, built from Figma wireframes, launched in July 2026 and looked after since.

  • Figma to Shopify
  • Blum theme
  • Launch

Outcome

  • The new store launched in July 2026.
  • Every product and collection opens in its own template.
  • Support continues after launch.
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Minbie

About the brand

Minbie designs baby bottles in Australia to support a baby's latch and feeding action, and sells them online with breast pumps, sterilisers, bottle warmers and sippy cups.

Challenge

Minbie wanted a new store on the Blum theme, with its Monti preset, built from its own Figma wireframes and launched without losing the products, collections and content it already had.

Scope

  • Build the home page in two variants, three collection pages, the product page, About, Reviews and Contact from the Figma wireframes.
  • Give every product and collection the right template.
  • Launch the store, then stay on for fixes.

Solution

  • Built the pages on Blum from the wireframes, including two versions of the home page.
  • Rebuilt the Instructions page, added a reviews page and a sippy cups collection with a colour switcher, and set up a new mega menu and footer.
  • Assigned templates to every product and collection, so each opens in the layout meant for it.
  • After launch, fixed errors in theme.js and the sticky add-to-cart button.

Stack & capabilities

  • Shopify
  • Blum theme
  • Liquid
  • Figma

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