Petaljet
An ongoing Shopify partnership that started with an SEO audit and performance work and grew into custom product builders for wholesale flower buyers.
- Product builder
- SEO audit
- Ongoing support
Outcome
- The project gained a stronger SEO foundation that helped improve search visibility and rankings.
- Performance work made the storefront faster and healthier on an ongoing basis.
- Continuous support keeps the store evolving and prevents it from going stale between major updates.
- SEO work started with a technical audit rather than guessing at isolated fixes.
- A box builder that lets florists compose an order from the catalog.
- Ongoing support keeps the store improving through steady technical evolution.
About this service
About the brand
Petaljet is built for B2B flower buying, serving florists, event designers, and other professional buyers with farm-direct wholesale flowers. The brand emphasizes dependable supply, broad category depth, and a workflow that supports recurring orders, large events, and everyday floral operations with less friction.
Challenge
The store needed more than isolated fixes. It needed an SEO-first technical review, stronger performance on key pages, and ongoing support that could keep the storefront improving over time instead of slowly degrading with scattered updates.
Scope
- Run an SEO audit and identify technical opportunities that affect visibility and search performance.
- Improve storefront performance on important pages and flows.
- Build a “Build Your Own Blooms Box” product builder for wholesale buyers.
- Stay involved as an ongoing support partner for updates, fixes and iterative store improvements.
Solution
- Started with an SEO audit to identify issues and opportunities that could strengthen search visibility.
- Implemented performance-focused improvements across key storefront areas to make the store lighter and more reliable.
- Built a carnation box builder with a collage of product style images, numbered positions, a date picker that behaves on mobile, and a cleaner variant list.
- Kept supporting the store through daily error checks and fixes, so improvements compound instead of being one-off maintenance.
Stack & capabilities
- Shopify
- Liquid
- JavaScript
- Product builder
- Technical SEO
- Performance
