Silk Tallow
The store needed advanced Mystery Gift and Free Gift logic that felt native to the storefront, updated instantly, and handled cart edge cases without page reloads.
- Custom Logic
- Cart UX
- Merchandising
Outcome
- Created a smoother promotional experience inside the cart and storefront.
- Made advanced gift logic feel like part of the core product experience.
- Improved merchandising flexibility without compromising storefront stability.
- Advanced gift logic designed to feel native inside the storefront.
- Cart behavior built to update dynamically instead of relying on reload-heavy flows.
- Promotion handling structured for edge cases and real-world usage.
About the brand
Silk Tallow is positioned around natural simplicity and skincare without artificial ingredients. The brand ties its products to nourishment, protection, and a return to slower, cleaner routines, using tallow-based formulas as the core of a more minimal and nature-led skincare philosophy.
Challenge
Gift logic often breaks UX when it depends on clunky reloads or fragile scripts. The implementation needed to feel smooth for customers while still respecting cart rules and promotional edge cases.
Scope
- Implement dynamic Mystery Gift and Free Gift storefront logic.
- Integrate the experience into the existing design without making it feel bolted on.
- Handle cart rules, promotional triggers, and edge cases cleanly.
Solution
- Built storefront behavior that updates gifts without forcing page reloads.
- Integrated promotional logic directly into the customer flow instead of hiding it in disconnected messaging.
- Covered rule handling and cart behavior so the experience stayed predictable during real shopping sessions.
Stack & capabilities
- Shopify
- Liquid
- JavaScript
- Cart logic
- Promotional UX
